Saturday, October 4, 2008

Now matrimony available on mobile phones

B D Narayankar

If you thought it was impossible to visit Bharatmatrimony website and find a suitable match due to time constraints then it is time for a rethink. Now Bharatmatrimony in association with Airtel is bringing the website to people on their mobiles.

EVEN IF you happen to visit an internet cafe, slow internet connection is a major problem for the net user. The situation, however, can change if one is tech savvy and armed with the latest mobile phones. You can then view Bharatmatrimony site on the move your on mobile phone.

Recently, Bharatmatrimony.com launched its matrimony services on Airtel Live. Airtel subscribers can now access the matrimony services with GPRS enabled handsets across the country free. There are no charges for activating the service or browsing the portal and subscription is priced at Rs 20 per week, whereby subscribers will get to view unlimited profiles and can access 2 contacts free of cost.

"At CONSIM, we are constantly looking to create innovative platforms beyond the internet for delivering our services to a wider range of consumers. Airtel with its huge market share and largest WAP portal is a perfect platform for us to serve the rapidly growing mobile users in India," said Murugavel Janakiraman, founder & CEO, Consim Info Pvt Ltd.

"We have been working with the Airtel team for almost six months to understand their customers’ needs and deliver a product that would have appeal and hence, drive adoption. Another interesting feature is that we have integrated this with our web offering, thus allowing both sets of customers to seamlessly interact across mediums.

"BharatMatrimony on Airtel is a step in the new direction to add value to our customers. We believe that Airtel is the mobile partner of choice to reach customers that are hitherto unavailable to Bharatmatrimony.com on Internet.

We are confident that the service will help many prospective brides and grooms across the country find suitable life partner," said Sanjay Gupta, chief marketing officer, Airtel.

A pioneer and market leader of matrimonial services in both online and offline space, BharatMatrimony is constantly striving to better its services with changing times and technology. Bharatmatrimony.com was the first to launch matrimony services through an SMS portal in 2004.

BharatMatrimony.com has pioneered the concept of online matchmaking since 1997. The company has created a strong foothold in the matrimony space through its innovative features and technological advancements. Today, ‘matrimony’ as a word is synonymous with BharatMatrimony and it has become a place for people serious about seeking a life partner.

Airtel Live is India’s largest WAP portal, accessible to all Airtel customers with data enabled handsets. Access to Airtel Live is absolutely free, and there are no charges for activating the service or browsing the portal. Charges are applicable for content downloads from the Airtel Live Portal, depending on the content downloaded.

For more details contact: poornimav@bluelotuspr.com
9940055305

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