It's not just another PR agency; it's more than that. Instead of doing PR the routine commercial way, a group
of ambitious young men and women, set out to change not only their fortunes, but also that of their clients -- a PR exercise that would make a difference.One of the few fastest-growing public relations agencies in India, Blue Lotus celebrated its 6th anniversary last week with the addition of six clients. From a humble beginning, the firm has grown tremendously and matured into a professional PR agency. Referrals are a sign of maturity and Blue Lotus has won over 75 per cent of the clients through referrals.
Today, Blue Lotus has over 110 employees at its nine offices across India and handles an array of clients -- covering brands, healthcare, technology and finance. Some of the key accounts added in recent weeks are: Nobel Biocare, Design Tech Systems and i-Viz Techno Solutions. Under its brands practice, Blue Lotus was also assigned the launch of the Mitsubishi Outlander.
“Blue Lotus Communications offers what we like to call creative communication services. Our ideas and strategies follow an extremely simple thought process – they should work for our clients. In short, what we offer is a unique communication strategy for each of our clients. The factors common to all our services are the values we follow while implementing them; transparency, integrity and excellence are the common components of all our services. Our ideas are processes which we have formed through our individual and combined experiences and expertise. Add to that our motto of passion with purpose and what you get is a dedicated team of skilled and experienced professionals who are committed to the welfare of the organisation,” said Blue Lotus Communications Chief Executive Officer N Chandramouli.
In a nutshell, Blue Lotus provides services such as consultancy services, liaisons, strategic positioning, corporate relations, publications and newsletters, community relations and public affairs, direct communications, internet communications, marketing communications, internet-based communications image/brand, financial communications, corporate and brand identity development, media relations activities and events, tradeshows and seminars.
There is a philosophic side to the firm’s name. Blue Lotus is a mythical flower which blooms once in 3,000 years.
It is said that every time this flower blooms, it brings forth a period when universal welfare occurs. It is said that the last time this flower bloomed, Gautam Buddha attained nirvana. “In short, this flower stands for everything that is true, unerring and good. And since this is exactly the way we wanted to do PR, the small group gave itself the name Blue Lotus,” Chandramouli said.
Enthusiastic about the Blue Lotus model, he further averred, “We want to build an institution that is sure to outlive our human lives. Each one at Blue Lotus is completely committed to knowledge and we want Blue Lotus to be the alma mater or an organisation, which is a nourishing mother of knowledge. This extreme focus on people has helped us move to a value equation”.
Blue Lotus’ impressive array includes long-term relationships with clients like Sharekhan, Dun & Bradstreet, Bharatmatrimony.com, Pest Control of India Ltd, 123 Greetings.com , the Nasscom Foundation , Zaabiz, Ipca Labs and EMRI.
Source: Meri News
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