B D NarayankarLeading automobile manufacturer, Hindustan Motors launched a new HM Launches SUV Outlandersports utility vehicle ‘Outlander’ on October 3 in New Delhi.
After testing the markets in North America, Japan, Australia, Canada and West Europe the `Outlander` is now forayed Indian auto market.
Mitsubishi Outlander is a proven and worldwide successful SUV. This vehicle has played a significant role in further increasing Mitsubishi Motors` credentials around the globe.
Outlander is a 'four-wheel control’ (AWC) sports utility vehicle that supports 16 valve MIVEC (Mitsubishi Innovative Valve Timing and Electronic Control system) petrol engine. It supports advanced control systems, safety and luxury features. “It is based on a new platform and its 2.4-litre engine has a capability to get 7 percent extra acceleration and 10 percent extra fuel efficiency as compared to conventional engines,” Tetsuro Aikawa, managing director (products, strategy and development) of Mitsubishi Group, said.
“The car is very fuel-efficient as compared to other SUVs and has a capability of 10.3 kilometres per litre under test conditions,” said Hindustan Motors chairman C.K. Birla.
The price of the vehicle is fixed at Rs. 20.20 lakh. The company is assembling it in its Tiruvallur (Chennai) car plant. Japanese auto major, Mitsubishi would provide assistance in its marketing and manufacturing as per their agreement.
The managing director of Hindustan Motors, R. Santhanam said that the new SUV is aimed to attract the passionate people who want to enjoy new sports experience. The SUV is designed with the MIVEC technology of Mitsubishi. It would make it very eco friendly, fuel efficient and best performer. The company has set a target to sell at least 100 units of the SUV every month.
Birla said that the market conditions would become favorable for sale before the festival season. The prices of raw materials are coming down and company is expected to improve the margins.
The SUV market in India grew 32 per cent to 130,041 vehicles in FY08 from 98,086 vehicles in the previous fiscal.
In yet another instance of company's success stories, after a gap of four years, HM received a significant contract from the Centre to supply its iconic 'Ambassador' to the government.
However, HM's September sales slowed on tighter financing and margins are under pressure from rising raw material prices, according to top officials from the company.
HM has three manufacturing plants in the country. They are located in Bengal, Madhya Pradesh and Tamil Nadu with a total capacity of 44,000 units.
The company has a marketing and manufacturing agreement with Japanese auto firm Mitsubishi. In India, it manufactures the Lancer, Cedia, and Ambassador and few multi-utility vehicles. The Mitsubishi Pajero and Montero are imported.
Outlander is accessible in seven vibrant colors – Cascade White, Silver Dew, Sunrise Yellow, River Blue, Pasture Green, Twilight Red and New Moon Black.
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